The current economy globalization needs agile companies and with high quality levels. These modern companies must adapt to a changing and demanding environment, in which the capacity of adapting to the market and giving answers to the new clients' demands in a individualized and personalized way are fundamental.

In Internacionalweb We believe that New Tecnologies are fundamental to reach this aim. We, like the rest of the companies devoted to the Information and Communication Technologies (TIC), want to demonstrate that the use of the New Technologies is profitable.

Our experience has shown us that the scant introduction to the New Technologies in Spain is not because of costs or infraestructures but because of a lack of knwoledge of its advantages.

TICs are not only an efficiency improvement for the companies, but also a new way of making business in Internet by using new ways of online marketing and "ciberstrategies".

"The adaptation of the Spanish company to the Information Society" run by the Chamber of Commerce and the Ministry of Science and Technology, reported that 60% of the pymes are "connected", that means that They have access to Internet. However this fact does not involve making the most of the Net. That is the reason why only 33% of the companies have a web site.

We think that the companies which delay the incorpotation of New Technologies into its way of working and business relations, will endanger not only its competitivity, but also its survival.

Connectivity, E-mail, Web Site, Online Marketing, Ciberstrategy etc. are some of the key words in order to get that the adaptation of the Spanish companies to the current situation is not a future aim but a current situation.